Beware the Bugs
UK travellers are remarkably apathetic about catching something unpleasant on a trip to somewhere exotic. Even if travellers do understand the importance of seeking pre-travel health advice and support, they often face limited assistance from existing services, or have issues finding a local travel health specialist in the first place.
To fill these gaps, Valneva’s aim was to reinforce the need to seek advice well before travelling, and to provide access to comprehensive services.
Project:
Beware the Bugs
Deliverables:
Content Strategy; Website Design; Website Build;
What we did
With travel health awareness low, social micro-influencers would be targeted as a cost-efficient and effective means of spreading the word and creating engagement around the need to seek support. Meanwhile, we put together a Beware of the Bugs (BOTB) campaign to engage and motivate the audience. Valneva’s travel health service partnership programme would serve as the platform for increasing service provision across the UK.
the team