Torpedo developed a distinctive and comprehensive brand platform, as well as, a suite of core assets which ensured brand consistency across 35 countries and multiple product categories. The re-brand needed a strong symbol, a bold hero image that would transcend the target verticals, representing freedom and the different products working together to deliver connected solutions, and so we created the ‘Freedom Eagle’ to become the centre-piece of the re-brand.

Featuring a cross-section of Panasonic Business products, the eagle embodies the ‘Freedom through Innovation’ message: Panasonic products working together, silently and steadily powering customers’ business and freeing them to succeed Results have shown that the new brand achieved Panasonic Business’ objectives, performing significantly stronger compared to the previous brand.

Post-launch ROI analysis by GfK shows a 33% increase in functional image and a 18% increase in emotional appeal. 13 out of 19 emotional attributes scored higher with the new brand. Homepage bounce rates have reduced by 35.95% compared to the same period last year and research shows significantly higher engagement with a 30% increase in intention to purchase.