Accelerate is Autodesk’s annual Manufacturing conference in Boston… and last year’s event was the biggest one yet with some exciting announcements. Torpedo was responsible for developing the branding and collateral to reflect the themes of the conference and drive attendance.

The key requirements were to reflect the transition towards cloud and to incorporate the existing Fusion Product Innovation Platform look and feel – while retaining the value and recognition of the original Accelerate branding.

The project included a refreshed event brand and hero imagery, which was then applied across communications assets including a landing page, event program, signage, app, vending machine and banner ads.