Torpedo was approached by Autodesk’s Sustainability team, whose focus is to support the sales, marketing, technical and various other teams to prioritise and leverage sustainability across the business, as well as advocating the United Nations’ Sustainable Development Goals.
We established an effective format and narrative that would be the starting point for a series of videos which continues to grow each quarter as new winners are announced. Initially, we worked with the team on 3x videos of recent winners: Territory Sales Reps working with Porsche, Grupo Aluman and GoodYear. Subsequently, during the pandemic, we’ve created videos in the established format to showcase work with Salvage, Titan, Long & Partners, Iberdrola, Cemex, Compesa and Trane Technologies..
The video creation process changed dramatically as the world went into lockdown and this forced businesses to look at effective alternatives to shooting videos in-person, something that wasn’t feasible for this project anyway, with its global nature. The Torpedo team devised a way to successfully shoot the talking heads portion of the videos remotely using a combination of Zoom and optimised recording on smartphones. We also arranged for a green screen, mic, phone stand and ring light to be sent to the winning Sales Rep before the shoot, to ensure a high-quality output was still achieved.
Take a look at some top tips for virtual conferences and shoots on the Torpedo website.
Torpedo is still working with the Sustainability team to add to the series, with the video for the latest winning account, Compesa, having been released at the end of 2021. And, with another year or more for the project to run, there will be lots more exciting content to add.
