We were briefed in to create a set of traffic drivers targeted towards electrical engineers that portrayed the unified design to manufacture experience made possible by the Fusion 360 software. We were to create a set of static and HTML5 display ads along with a set of social images for use across a mixture of platforms and devices.
After reviewing the brief provided, we set up a call with the Fusion 360 Electronics to confirm the requirements and brainstorm initial ideas. We also identified the need to create a net new hero image in order to the tell the story in an engaging way, as no asset currently existed that would suffice.
We wanted to visually portray how users could enjoy a unified design to manufacture experience all within one software – from a 2D PCB design through to the manufacture of fully functioning PCBs. We achieved this by including a graphic of a Printed Circuit Board (PCB) in different states that represent each stage of the journey – 2D PCB designs, 3D PCB, cooling, and engineers’ drawings. The final stage was the manufacture of the PCB and implanting it into the product for which it will be used, and this is represented by the product appearing to emerge from the desktop monitor.
Once the hero image had been approved, we applied it to a range of static and animated assets for use on the Google Display Network and social media platforms. For the animated assets, we first created a storyboard to confirm how the animation would play out in a way that supported the end to end user journey before building the assets to HTML5 specifications.
Finally, the HTML5 display ads were built to become dynamic assets, meaning Autodesk are now able to update the copy of the ads, and create multiple variants and in different language within minutes and without the need for agency support. This is achieved through a live Google spreadsheet that is connected directly to the display ads live in market. The dynamic component of these assets provide a high level of flexibility and control for Autodesk.
