The Accelerators program is part of Autodesk’s commitment to their customers success. The program is designed to help Autodesk customers adopt technology and leverage it to its full potential, to achieve their business goals. Customers have access to dedicated time with developers and experts to help them understand how Autodesk products can be implemented into their workflow, optimised to increase efficiency, and transform their business. However, the challenge of implementing this winning solution was communicating the program, its benefits, and how to get started.
To overcome this obstacle, Torpedo worked with Autodesk to give the program it’s own visual identity and to develop the internal and external communication strategy, along with the necessary assets and tools needed to deliver the program.
The first step to this process was developing a strategy for how this program would be communicated.
Torpedo spent time ideating, developing, and refining a communication strategy focused on the benefits of the approach for both internal and external stakeholders. This started with a range of research methodologies including discovery sessions to identify the needs of the stakeholders. Using this research, the team focused on refining the complex and multifaceted program into a series of diagrams and visual communication tools that could be easily understood and shared.
The outcome of this was a visual and impactful communications strategy designed with both the end user and Autodesk stakeholders in mind.
The next stage was developing a unique brand identity for the program.
The program needed a visual identity that sat firmly within the Autodesk parent brand, just with it’s own flavour, and could work comfortably across a wide range of industries. Torpedo developed terminology, bespoke icon sets, brand hero imagery and a design language hierarchy – all catalogued in a comprehensive visual identity ‘playbook’.
The playbook not only guided the creation of the resources needed to launch the program but will also be critical tool in developing all future assets.
The final stage was developing assets to be used by various Autodesk teams to promote and run the program successfully. These included; presentation graphics, eBooks, communications copy, brochures and ‘how-to’ documents used for both sales & marketing as well as delivery of the program.
All of the assets were created in line with the communications strategy, addressing key points in the customer journey, to deliver a seamless engagement with the Autodesk customer success team.
