The objective of the project was to create easily digestible assets that would help communicate the findings of the research, enticing the audience to further explore the content of the white paper.
The two key parts of the project were the set of infographics and the set of social tiles.
The first part of this project was breaking down the report, identifying themes, and developing concise summaries. This initial process allowed the copywriters at Torpedo to create the structure of the infographic and develop key messaging.
Once the narrative of the infographic had been established, the team developed a series of supporting illustrations designed to reinforce the key messaging and make it easy to digest for the audience.
The outcome of this project has been a set of 3 easily shareable infographics, providing highly impactful assets related to the ever relevant topic of sustainability as well as a selection of graphics and information
The second part of this project was developing a series of social tiles for use in marketing the report on social media.
Leveraging the previously developed content and graphics, the team developed a set of 10 highly focused images tailored to the Autodesk brand and easily sharable. Part of the brief for creating the infographic was the bear in mind how it would translate into the social tiles, so the infographic was designed to be easily separated into social graphics right from the start, making them specifically tailored for purpose and interchangeable as different infographic sections could be taken and used on social platforms throughout the lifecycle of the report.
