Torpedo were briefed in to support the team with development of graphics and promotional assets for the Advanced Manufacturing Summit, which was being converted to a virtual event for 2020. The assets would need to align with the Autodesk manufacturing branding and promote the event through engaging copy and compelling visuals. The key assets included a landing page, collection of emails, social imagery for multiple platforms, and the environment imagery for the online event platform.
In order to promote and share important information around the event we developed a landing page that combined relevant and engaging copy with compelling imagery. This gave us an easily sharable resource to raise awareness of the event, create excitement, and generate registrations. The goal of the page was to highlight what the summit is, who it’s for, and the benefits of attending.
The brief for the event environment visuals was to leverage existing images, either from DAM or stock, that would help create the feeling of being within a room. To achieve this we aimed to use wide angle imagery that had depth, which would also help represent a 3D environment. Within each room we needed to include buttons that would enable event attendees to navigate through the environment. To align with the theme of advanced technology, we designed these with reference to digital location markers using the Autodesk blue.
A key component of this event was the range of amazing speakers that would be attending to discuss all things advanced manufacturing. To increase awareness of the speakers and create intrigue to the event, we produced a range of social images broken down by topic: additive, CAM, injection molding, and keynotes. These were created in a variety of sizes to suit the different social platforms.
To reach the target audience for the event and encourage registrations, provide event updates, and curate a list of speakers, a series of emails were developed. We created imagery for specific audiences – attendees vs speakers – and ensured they aligned with the landing page to which the CTAs were linked. As with the landing page, copy was written to highlight the key benefits of the event and the value to the attendees/speakers.