As with all of our hero image projects, the brief was to create a visually compelling image that could realistically be a commercial project.
As creating a houseboat had been discussed in the past, our team set about designing a functional, yet desirable space, that we would all hopefully want to own/rent – or spend time on.
From the AutoCAD model, we were able to render various light passes and line-work renders, before composting the various layers and finishing the image in Photoshop.
How was the image used?
The final image is a flexible 8k graphic that can be used across print and web assets and various crops and aspect ratios. It’s primary use was to be the new header image for AutoCAD.com, setting the tone and inspiring the hundreds of thousands of monthly visitors to the site.
The houseboat was one of our most ambitious projects to date. This was due to the size of the houseboat and the amount of fine-detail required to bring it to life.
With this in mind we decided to utilise the models potential further by producing a second image of the reverse angle at the bow of the boat – which allows us to see all of that extra detail the houseboat has from another viewpoint.
The Houseboat model presented us with the perfect opportunity to include visual reference to the specialised Toolset’s that are available to AutoCAD users.
What did we do?
We created a set of models for the architecture, mechanical design, MEP and electrical design toolsets, and incorporated them within the model. Due to the specific nature of each component, creating these toolsets required a fair amount of research, as we wanted to make sure they held their integrity, and worked in context with the rest of the Houseboat. We created individual images for each toolset, but the summary image here displays best where the toolsets sit within the boat.
