AutoCAD Hero Imagery
This year saw some striking images created by our 3D artists working in partnership with Autodesk’s brand imagery team. Both inspiring (and brand compliant), they resonate with key AutoCAD audiences in the Manufacturing and AEC industries.
Project:
AutoCAD Hero Imagery
Deliverables:
Creative Concepts; Animation; 3D Models; Hero Imagery;
We’re always proud to play a role in the marketing activities of Autodesk’s first and most widely-used product. But when it comes to campaign imagery for AutoCAD, the challenge is striking a balance between creating aspirational, creative imagery and getting across technical subject matter that resonates with the customer-base.
The AutoCAD hero images and animations created by Torpedo have been widely used by the AutoCAD marketing team in FY17 and there’ll more to come in FY18.
the team