AutoCAD Subscription Campaign
AutoCAD is well known in the engineering and architecture industries as a trusted 2D drawing and documentation tool; less widely known is its capacity for powerful 3D modelling and visualization. Torpedo created a campaign which would combat this perception.
Project:
AutoCAD Subscription Campaign
Deliverables:
Hero Imagery; Creative Concepts; 3D Models;
What we did
To showcase AutoCAD’s 3D capabilities, Torpedo created and animated three visually striking images of concept products. We then developed an online campaign around the strapline, ‘Original. AutoCAD.’ to show how original people were creating original things with AutoCAD – the original Autodesk software.
Separate landing pages encouraged new customers to subscribe and helped existing customers get the most from their subscription. We also developed a ‘tag’ style logo for the campaign an accompanying set of online banners to promote it.
the team