Initially we were asked to outline and execute a UX development plan – including stakeholder interviews, customer enquiry analysis, SEO audits, card sorts, content priority planning, and a wireframed prototype – following which we would create a full visual design for the website using the insights gained from the UX process. However, late in the project we were also asked to build the website, which included considerations such as SEO, Analytics, flexible CMS development, dynamic content, localisation and a site search, among many other requirements and factors.