Torpedo was asked to create a campaign to promote the fact that the tools could now be used together, draw attention to an introductory 25% saving when users subscribed to both EAGLE and Fusion 360, and begin to blend their separate user bases.

Torpedo developed a campaign website, a series of web banners to promote the site and introductory offer, and a set of 5 emails sent to the EAGLE user database. We also created a 3D video sequence which visualizes the workflow.

To show EAGLE users the logic behind integrating with Fusion 360, our messaging reminded them that their circuit boards had always made up part of products and so their workflows need to integrate too. We designed animations to illustrate this message and the other user benefits.