Flame Event Branding
Choosing not to follow the crowd can get you noticed – as long as your customers still know where to find you. For the NAB 2017 event, Autodesk sidestepped the main event hall, opting instead to set up sales and demo rooms in a nearby hotel. Enter eye-catching graphics to highlight Autodesk’s presence.
Project:
Flame Event Branding
Deliverables:
Event Stand Graphics; Window Graphics;
Where anybody-who’s-anybody in the media, entertainment and technology industry converge; the NAB show is a place for industry movers-and-shakers to network, showcase and learn about the latest innovations that are driving the industry forward. With the show floor brimming with stands and limited floor space, Autodesk wanted their Flame hub to stand out above the crowd.
What we did
Using campaign creative from the recent Flame Unleashed and Create Amazing campaigns, we created a whole range of larger-than-life print assets to assert the Flame brand at the event. The result was a selection of stand graphics, shop window prints, and meeting room decoration with serious attitude which would attract the Flame target audience.
the team
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