At the heart of the Indie Game Maker campaign is Cat Fu, a video game created by Torpedo in collaboration with Pixelnaughts and Autodesk’s Maya and Stingray experts. Visitors to the campaign landing page can access trial versions of Autodesk software and download the game kit – including the game source code, character models and 3D assets. Tutorial videos, guides and top tips are promoted through the nurture streams – helping prospects to get ‘hands-on’ with the assets, and drive them towards conversion.