Made for each other
The powerful Microsoft Surface Book is perfectly designed for modern professionals on the go – Just like Fusion 360 Ultimate. Thanks to an exciting partnership with Microsoft, Autodesk had the opportunity to introduce Fusion 360 to a whole new audience and to drive new subscriptions.
Project:
Made for each other
Deliverables:
Static Web Banners; Emails;
The campaign assets included the ‘Made for each other’ tagline emphasizing not only the alignment between the hardware and software in terms of the system requirements – but also in terms of mobility too. This was illustrated in the campaign assets by showing the Fusion 360 user interface and the Surface Book pack shot.
The campaign ran throughout December 2016 and January 2017, targeting two distinct audiences – industrial product designers and mechanical engineers with different versions of the creative campaign assets for each.
the team