Making magic with Arnold
When Arnold became the new default renderer in 3ds Max and Maya, 98% of Max and Maya customers were using other renderers. This presented Arnold with a huge opportunity to expand.
Project:
Making magic with Arnold
Deliverables:
Hero Imagery; Website Design;
What we did
Our campaign celebrated the beautiful and complex imagery that Arnold makes possible. Putting these artists’ creative prowess and vision at the center of the campaign we showed them that Arnold’s high-quality rendering could do justice to their work. Arnold is powerful, reliable and robust.
We backed this message up with a campaign landing page that provided valuable learning content, and on which leading 3D artists shared tutorials to walk other users through innovative techniques and workflows.
the team