The campaign was a four-stage campaign: Awareness–What is reality capture and why is it important to my firm?; Investigation–How reality capture is changing the way we work and what is the solution?; Comparison–How are customers using ReCap to improve their processes; Trial–Try ReCap Pro free for 30 days.

To drive traffic and engagement with the campaign, we developed a number assets to support the landing pages and emails that we created in Draftr. Web banners and social assets drove prospective customers to an initial landing page that explained reality capture. In addition, we produced a short video explaining the benefits of ReCap.

Finally, once our audience understood the value that reality capture provides, an eBook delivered the key information needed to compare ReCap to their existing methods, taking them to the point of trialling the product.