Autodesk’s EMEA team for Manufacturing, Automotive, and Transportation engaged Torpedo to create a high-impact direct mail piece aimed at promoting Autodesk’s position in Smart Manufacturing and Industry 4.0 to senior executives and leaders from Autodesk’s largest customers in the Automotive sector.
The aim of this project was to create more awareness among this audience about Smart Manufacturing and Industry 4.0. The end goal was that these senior executives would be sufficiently engaged and impressed by the mailer that they would schedule an executive meeting with their Autodesk Account Manager for a business process analysis on Smart Manufacturing.
Torpedo designed and created a premium direct mail piece that included a personalised brochure for each contact and a built-in screen to play a video case study about Autodesk smart manufacturing and the future of making. The video featured a case study from General Motors, where they had used generative design to create a lightweight seat bracket – the mailer included a 3D-printed 1:8 scale model of the same seat bracket featured in the video.
This direct mailer has proved very successful and exceeded the clients’ objectives. In FY19, 12 executive meetings were arranged in Central Europe (from 17 targeted accounts) and in FY20, 16 executive meetings were arranged in N & W Europe (from 18 targeted accounts), and another 4 executive meetings with the Auto Team in EMEA (from 24 targeted accounts).
ROI already stands at 370% with the pipeline generated from these meetings exceeding $200k.
This direct mailer was so popular among the Autodesk’s manufacturing teams that we have received requests from other teams within Autodesk to re-create it, which we have done on several occasions.