Torpedo were tasked to produce a new graphic that would be used on the Technology Centre Residency Program web page. The graphic would accompany the text describing the residency programme and the three locations of the technology centres where the programme is available – which are Boston, San Francisco and Toronto.

Taking into account the importance of highlighting the locations of the technology centres, we focused the graphic around a map view. At the same time, it was important that the map itself didn’t dominate the visual and we were still able to promote the technology centres as the key visuals. We achieved this by applying a black and grey colour palette for the map, while using full colour imagery and Autodesk blue text. This contrast allowed us to promote the technology centres.