Torpedo was to deliver a visually engaging website with a fully researched SEO / UX plan. To accompany and support this campaign, a flexible large format wall graphic, digital brochure and set of presentation decks were also created.

Before the project, each of the four Technology Centres each had its own primary website and communication / visual style. These are unique centres that needed to be brought under a consistent style and format, so the initial stages of the project were heavily focused on content gathering and research to determine the common threads and what a unified experience would be themed around. Torpedo then developed UX designs for the site, including phased sections that will be included at a later date as the Technology Centres program continues to evolve.

The visual design of the site was completed based on the Autodesk global pattern library so that it could be built and maintained by the Autodesk web team. The wall graphic was designed to introduce the key skyline visual to the Birmingham Technology Centre and to be flexible, with the ability to update images.